I bought it because the ingredients looked good. I wasn't expecting much from the taste, but the hazelnuts and coffee worked well, and the texture was soft and delicious. You can make your own by blending dates and nuts, but it's convenient that you can easily eat them in individual packages.
The sweetness of the dates, the texture of the nuts, the bitterness of the cacao, and the saltiness of the rock salt all come together in perfect harmony. You can easily eat it without getting your hands dirty, so it's perfect for a snack.
It is an interesting bar that harmonizes the squishy texture of the brownie with the rumbling and nutty taste. It's a strange taste and texture that I've never tasted before, but it's kind of addictive, so I'd like to try a different kind.