So far so good! The main reason I got this particular brand is because it does not have SLS in it, which is a known irritant that I believe caused me to get canker sores in the past when I was using a toothpaste with SLS. I've been happy with this toothpaste and it keeps the teeth clean. It would probably be a good option for people with sensitive teeth that are maybe sensitive to fluoride or SLS. Not sure what the point of gluten free is in toothpaste, but if you have gone gluten free or allergic to gluten this is a good option too. Just don't eat it. It's a nice toothpaste I think for all ages too.

Loving the taste of this, mouth is feeling much cleaner than just using a basic toothpaste like grant's. I rinse with a myrrh gum mouthwash after brushing. No stinky breath in the morning. 9/10

Behaves and feels like normal toothpaste. The flavor is not overwhelming for me nearly a bit too bland. Excellent for those who do not like too strong flavoring. Personally, I had another toothpaste which was a bit better in keeping the teeth white naturally. And I like it a bit more spicy. But for anyone looking for a natural substitute of his normal toothpaste - this is a good choice. It cleans the teeth very well and has the benefit of not poisoning your body or the planet with unnecessary or even dangerous chemicals.

I use a variety of natural toothpastes. This is one I always like to have on hand. The flavor is very nice, without leaving an aftertaste.

This is good quality toothpaste with No fluoride - my favorite thing a bout it. The flavor is a nice departure from the regular mint flavor of most toothpastes. I will buy this one again.

First cinnamon toothpaste I’ve ever tried and let me tell you, I loved it!! Loved the neem in there too! Happy with foaming qualities too!

It’s great. Its big in size and all the ingredients are natural. You shouldn’t brush your teeth with chemicals or basically put anything in your body that isn’t edible by itself.

I couldn’t have purchased a finer tube of toothpaste. The extra boldness of this refreshing cinnamon , not only wakes up my entire mouth but it does a full time job of keeping my breath fresh for hours.

I tried most of the toothpastes available on iHerb and this brand is the best for my teeth and gums. My gums are very sensitive and this is the only paste that prevents bleeding for as long as I use it. My favorite flavour is neem, I noticed most results from it. Cinnamint tastes good, not overwhelming and doesn't burn your mouth from the flavour, I like it.

i will definitely buy this again !! this is the my most favorite product i bought here! taste wonderful too!