I got rid of some expensive whitening toothpastes as part of a major product cleanup. For few months I started making coconut butter mixed with essential oils and it was incredibly good. However I run out of coconut butter to make a new batch of toothpaste so I decided to order a natural toothpaste from iherb. I browsed and came across this brand, I wasn't expecting it to be this good! wow. I apply a pea size, it cleans my gum and teeth, removes all tea stains and makes my teeth super white!

Amazing! First time I bought this brand. I’m so happy! It’s a great toothpaste! Natural. Flavor is licorice but it’s not so strong taste! Also my kids use it and they love it. teeth become super clean and the feeling inside the moth is great! Super recommended

I adore this toothpaste! I really appreciate how long it lasts and the incredible licorice flavor. The texture that the clay provides is great. After learning about the incredibly awful ingredients that are included in so many personal health products, including Triclosan in toothpastes, I found this toothpaste while searching for a toothpaste with all natural ingredients. Thank you for offering a product that I feel 100% safe using, made from so many incredible Ayurvedic ingredients that I would not otherwise have as a part of my self-care routine.

I thought it's gonna be bitter because it contains neem... but not. it actually tastes good! It doesn't taste strong or weird eventhough it has 24 different herbal extract in it. I guess I have to buy it again... when it's on deal :)

I have tired a few organic oral care formulas, and Auromere toothpaste is the best one for me. My gum health improved, breath feels fresh and I no longer have sore gums. Definitely will repurchase.

Makes my mouth feel so clean and fresh. Have never used another toothpaste like it. Give it a try you will definitely be putting it in your cart again and again.

I like that it has natural ingredients. I am also very satisfied with the taste as well as feel of it when I brush. Overall, I'm very satisfied with this and will probably continue to buy this when I'm done with mine.

These are my favorite toothpaste, I find that it works very well and the fact that it’s concentrated, meaning less water in it, means that you don’t need to use very much so it lasts extra long

I have been using this toothpaste for years and the Classic is my all-time fave! It cleans thoroughly without being abrasive on the enamel. The best natural toothpaste out there that I have used so far.

I tried this product and it's suitable for me. Its taste is like so many blended herbs! And it does not have foam once you start brushing your teeth. I really recommend it especially if you have a sensitive teeth & gum ; like me