My husband is a red head, a very pale, very easily burnable red head. Regardless, we like to do our part and not ruin the environment so when our trip to Byron Bay and the beach came up we started looking for reef safe, organic sunscreens as we were looking at swimming in a protected marine park filled with beautiful creatures. This one fit the bill and with a bit of trepidation we purchased. Well, happy to say we spent 5 days doing nothing but laying on the beach (reapplying this when needed, of course) and swimming in the water and there were no sunburns at all. Smells great and is fairly easy to apply, if a bit thick.